Iceland Naturally (IN) is a co-operative public/private marketing program that promotes tourism, services, product and the culture of Iceland to the North American audience.
IN unifies the powers of the Ministry of Foreign Affairs, Overseas Business Services in North America, Business Iceland and the following members: Icelandic® Group, Icelandair, Blue Lagoon, Keflavík International Airport, Reyka Vodka, Icelandic Glacial, Icelandic Provisions, City of Reykjavík, Visit Iceland, Ölgerð Egils Skallagrímssonar and Landsvirkjun
IN represents the essence of Iceland, its creativity and nature. The members’ brands draw from the positive attributes the audience attaches to Iceland as a country and a nation. IN’s main task is to support the members’ brands and to increase the positive awareness of Iceland in North America.