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Embassy of Iceland in Ottawa

Doing Business in Canada Virtual Workshop for Icelandic Enterprises

Click here to RSVP on Eventbrite

Hosted by the Embassy of Iceland in Ottawa in partnership with Business Iceland, Kisserup International Trade Roots, and the Consulate General of Iceland in New York, this crash course on commercial opportunities in Canada will help Icelandic companies better understand the Canadian market and the opportunities it offers to those interested in expanding their footprint in this large yet welcoming country.

Participating Icelandic companies will learn about: benefits offered by the existing trade agreement between Canada and European Free Trade Association (EFTA), of which Iceland is a member; unique characteristics of the Canadian market; existing Canadian superclusters and synergies with similar clusters in Iceland; and, how to do business in Canada as an Icelandic company.

As a follow-up to this webinar, on December 1st, 2021, participating Icelandic companies with an active interest in entering or expanding their presence in the Canadian market will have an opportunity to consult directly with the Embassy's trade representative at the Gróska business growth centre in Reykjavík. More details will be shared with those who express an interest in such a meeting in their registration form for this November 25th webinar.


• 9:00-9:15: Opening remarks & quiz

• 9:15-9:30: Overview of the Canada-EFTA free trade agreement

• 9:30-9:45: Overview of the Canadian market

• 9:45-9:55: Overview of Canadian superclusters

• Break

• 10:00-10:30: Doing business in Canada

• 10:30-10:45: Supply chain and logistics

• 10:45-11:00: Q&A & quiz

Prioritized throughout the workshop will be the following key sectors: Energy and Green Solutions, Innovation and Technology, Arts and Creative Industries, Tourism, Fisheries, and Specialized Food and Natural Products.


• Pernille Fischer Boulter, President & CEO, Kisserup International Trade Roots

• Allison Thorne, Consultant, Kisserup International Trade Roots

• Gylfi Sigfusson, CEO/President, Eimskip North America, USA - Canada - (Newfoundland Labrador)

• Mikael Tal Gretarsson, Director, Export, Icelandair Cargo

• Ambassador Hlynur Gudjonsson, Embassy of Iceland in Ottawa

• Karl Gudmundsson, Director, Trade and Invest, Business Iceland

• Thordur Jonsson, Director of Trade Agreements, Directorate for External Trade and Economic Affairs, Ministry of Foreign Affairs, Iceland

• Per Unheim, Trade & Political Officer, Embassy of Iceland in Ottawa



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