Advertising and promotional materials

Advertisements — 5 columns

What does not change:

• Width of the upper sections.
• Location of the Icelandic coat of arms and the ministry's name.

What changes:

• Height of the upper sections.
• Width and height of the lower sections.
• Whether a pattern or solid colour is under the headline.
• Whether an image or colour is in the left section.
• Which colour palette is used.
• Main body text.
• Imagery.

Printed advertisements can be in any of the ministry's colour palettes but always follow one palette. Colour palettes are not mixed.

Advertisement templates can be obtained from the respective ministry. Newspaper publishers can also provide information about templates. The templates are only available for the InDesign program.

Advertisements — 4 columns or fewer

Column advertisements do not use images, only solid colour areas.

What does not change:

• Width of the white area.
• Location of the coat of arms and the ministry's name at the bottom.

What changes:

• Height of the upper sections.
• Width of the area with the headline (depends on the number of columns).
• Width and height of the lower section.
• Whether a pattern or solid colour is under the headline.
• Whether an image or colour is in the lower section.
• Which colour palette is used.
• Main body text.

Examples of advertisement variations

Below you can see different variations of advertisements, with and without images, in assorted sizes and colours.

Roll-up displays

• Roll-up banners should utilize the primary colour of the Government Offices, sky blue. 
• They can also use sky blue patterns of the Government Offices.

Content layout

The layout is based on dividing the base area into 14 units. 3/14 on the left side is allocated to a white stripe bearing the Icelandic coat of arms, while 11/14 on the right side is used for a solid colour block. The coat of arms is 1/14 in width and is centred within the white stripe, approximately two coat-of-arms heights from the top.

For material such as advertisements, where both text and images need to be included, the base area is divided vertically into 7 sections, with at least the top two reserved for the heading and the coat of arms.

In certain cases, the 1/14 vertical division and 1/7 horizontal division may not be suitable, for example, if the base area is unusually narrow or wide, or if the coat of arms needs to be given greater prominence.

In such cases, the base area may be divided into a different number of sections, such as 10 or 18 vertically, and 5 or 9 horizontally.

Care should be taken to ensure that the white stripe on the left is always less than one third of the base area.