"Companies gain advantage against the world’s best competitors because of pressure and challenge. They benefit from having strong domestic rivals, aggressive home-based suppliers, and demanding local customers."- Michael El Porter
Iceland’s competitiveness hinges on the ability of its businesses to innovate and upgrade and the Icelandic American Chamber of Commerce organized a Q&A session with Halldór Benjamín Thorbergsson, Director General, SA Confederation of Icelandic Enterprise on Iceland´s competitiveness and outlook.
Moderator was Jon Sigurdsson, President and CEO, Össur, Chairman, Icelandic American Chamber of Commerce